Former gospel artist Bahati popularly known as mtoto wa Diana is counting losses after the announcement.
The singer is set to release his album dubbed a love like this on 14th June.
But looks like he has already failed terribly at releasing clean content as expected of him.
Bahati had previously been seen hanging around the KFCB boss Ezekiel Mutua. And even promised to release clean content that is consumable by both parents and their children.
However, snippets shared on his social media platforms in preparation for the release of his album portray the exact opposite. And it has gotten Kenyans talking and wondering. Since he is seen puffing cigar.
As a result of his ignorance, KFCB has completely dissociated itself from him.
In a lengthy post seen on his Facebook page, Mutua admitted that it was a very painful decision to make.
Because Bahati had approached them for the said support and even committed to being an ambassador of clean content.
Ezekiel added that his heart breaks seeing artists going to the extremes of promoting explicit content at the expense of their brands.
The deputy Jesus as Kenyans have labeled him. was keen to explain that they are in no way asking the artists to create gospel. But to create family suitable content that is more marketable and sustainable than dirty and putrid content.
See Facebook post by Mutua.
Do you think that was a good decision by kfcb?